Business Storytelling Made Easy Kelly Parker TEDxBalchStreet

In this talk, you'll learn why stories are a valuable tool for shaping consumer mindsets, beliefs, and behavior. Then you'll learn a simple 4-step process for creating your own stories that connect, persuade, influence, and break through the clutter. Kelly D. Parker empowers brands to turn followers into devoted fans through the power of storytelling. His consultancy teaches marketing teams and business professionals how to create memorable messages that effectively communicate the unique value of their products and business.

A marketing professional trained at global companies such as Sherwin-Williams and American Greetings, Kelly believes that a simple, well-told story can increase profits, reshape culture and revive a brand's reputation.

A sought-after speaker for over 15 years, Kelly's presentations and trainings blend motivation and instruction and provide streamlined systems and frameworks that allow participants to quickly apply the techniques they have learned.

A wife and mother of three, Kelly enjoys Netflix binges and good old peace and quiet in her free time, as well as a good book. Learn more about her at kellydparker.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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