Want to try mahi-mahi but draw the line at dolphinfish? How about dorado? Well here’s a secret: they’re all the same fish.
| Channel | Publish Date | Thumbnail & View Count | Actions |
|---|---|---|---|
 BrandBoy- Helping You Build a Brand | 2019-09-30 06:15:05 |  2,829 Views |
Catchy names for fish farms
Su-Jit Lin has 15 years of experience writing about food twice as much cooking and three times as much enjoying all of the above. To date she has written over 250 articles buying guides reviews and essays on the subject as well as other cultural topics. Su-Jit is a contributing writer for Allrecipes.
Juliet Capulet famously asked "What's in a name? That which we call a rose by any other name would smell as sweet." While she had a point when it came to fish you'd be surprised what a new name can do. For certain sea dwellers shedding an unfortunate moniker is the most important part of a glamorous makeover. And when a new alias catches on with consumers it's like mining pure gold from the sea.
You may recall two incredible success stories of marine rebranding. The humble slime was unsurprisingly a marketing disaster. But when it was rebranded as “orange roughy” it quickly caught on with the masses and proved to be quite delicious. White mild and moist with large flakes orange roughy became so popular that it quickly became endangered. Or consider the fate of the slow-selling Patagonian toothfish. Renamed Chilean sea bass (despite not being a bass at all) it skyrocketed to success only to be promptly overfished to the point of no longer being sustainable.
