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| Channel | Publish Date | Thumbnail & View Count | Actions |
|---|---|---|---|
 Fortune Magazine | 2024-03-21 21:00:38 |  1,534 Views |
Chipotle's stock splits for the first time in history
Courtney Kassel is a Brooklyn-based writer and recipe developer with over five years of experience writing and producing food content for various media outlets including Food Network Food52 Paper Magazine and more. She’s driven by the idea of making the most of every meal snack and bite in between. That means staying on top of new trends and product launches constantly cooking and experimenting in the kitchen and spending way too much time on TikTok for “work.” In her spare time she also writes Sifted a newsletter with recipe recommendations and general food musings.
This week Chipotle announced that it’s opening a new restaurant called Farmesa a new spin-off fast casual concept. The restaurant whose name is a portmanteau of farm and mesa (Spanish for table) aims to (fittingly) combine fresh farm-to-table cuisine with the same customizable build-your-own format that has proven so successful for Chipotle. Here’s everything you need to know about the new restaurant.
Many speculate that Farmesa is Chipotle's attempt to compete with competitors like Cava Sweetgreen and Chopt. Rather than sticking to a core cuisine like Mexican Japanese or Italian (the focus of Chipotle's last two spinoff restaurants which closed in 2017) the new restaurant will focus more broadly on "a commitment to fresh ingredients" with an "eclectic" menu.
