HBO's new 'Max' service sucks

There are galactic-minded marketers who like to throw money at a fire pit at Time-Warner. This didn't warrant an entire video, but I thought it was worth explaining how a company can still fail at UX.

HBO rebranded once again this time from HBO Max to… Max. And they require yet another application for some reason. They also managed to make the experience worse on the Apple TV by using the non-native player.

HBO Go was fantastic, HBO Max was…good. Now we have Max and it's worse.

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