Today, Lijjat is much more than just a household name for 'papad' (India's most popular crispbread). Started with a modest loan of Rs 80, the cooperative now achieves annual sales exceeding Rs 301 crore (Rs 3.1 billion). What is more astonishing than its immense success is its striking simplicity. And this is perhaps the most interesting lesson that managers can learn from Shri Mahila Griha Udyog Lijjat Papad. Staying true to its core values for forty years, Lijjat ensures that every process runs smoothly, members earn a comfortable profit, agents get their share, consumers get quality assurance at a good price and that society benefits from its donations to various causes.
Let's understand how they did it in this video.
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