Oreos weren't always the king of sandwich cookies. The story of how they crushed competitors and rose to fame as chocolatey crunchy cream-filled cookies.
| Channel | Publish Date | Thumbnail & View Count | Actions |
|---|---|---|---|
 Politigory | 2022-08-03 21:22:31 |  654 Views |
How did Oreo cookies get their name?
In the mid-1800s American commercial bakeries transitioned from a cottage industry focused on simple crackers to the more formal factories we know today producing a variety of fancy biscuits and other "delicate goodies" (as they were called in the trade). It was during this time that brothers Jacob and Joseph Loose purchased a controlling interest in the Corle Cracker and Confectionery Company in Kansas City Missouri.
Guided by Jacob’s expansionist philosophy the newly named Loose Brothers Manufacturing became a multimillion-dollar enterprise within a few years. But Jacob saw no point in competing with his fellow Midwestern bakers when they could all benefit from joining forces as one company. So in 1890 he hired a big-city attorney named Adolphus Green to oversee the negotiations and paperwork necessary to bring everyone together. Once the ink was dry the American Biscuit and Manufacturing Company became the second largest corporate bakery in America. Naturally Jacob appointed himself president and named Joseph to the board of directors and Adolphus general counsel.
On the national stage American Biscuit fell between the New York Biscuit Company and the United States Baking Company. For the next seven years the three battled it out in a competition so fierce that reporters dubbed it "the biscuit war." The battle took its toll and in 1897 ill health forced Jacob to resign as president.
