SHOW NOTES
00:01:19 Roger Martin's introduction to the Growth Manifesto podcast
00:02:10 How do you define strategy?
00:03:33 Strategy doesn't always assume that there is a competitive landscape or that you have a competitor
00:05:57 How do you define your /"where to play/" in your strategy?
00:07:33 Roger reveals the confusion between /"strategy/" and /"planning/"
00:10:37 How the military definition of strategy relates to the commercial definition of strategy
00:15:55 What do you need to create a winning strategy?
00:19:06 Roger explains the questions /"How might we?/" in strategy
00:20:25 How many possibilities should a strategy session offer?
00:23:24 Should companies try to win in just one area with their strategy or can they play in many different areas?
00:27:50 According to Roger, you must choose a /"where/" in which you aspire to be number 1 in share for a successful strategy
00:30:29 In strategy, you need to have an aspiration to win that helps you choose a /"where to play/" and a /"how to win/"
00:31:39 How Roger sees good business strategy as a positive force for humanity
00:33:30 How do we choose the idea that has the best probability of success among all the possibilities of our strategy?
00:35:55 How long does the process of choosing the best idea in our strategy usually take?
00:37:58 Roger explains how smart entrepreneurs can enable the world to “de-risk” everything they do or sell.
00:44:01 Strategy is an exercise in reducing your chances
00:45:51 Roger explains why it's a tough time for big companies these days in terms of taking risks due to smaller companies trying to disrupt industries.
00:50:12 Roger and Alex talk about some of the steps large companies can take to protect themselves from small disruptors
00:52:08 Once you've figured out what to do or what direction to take your strategy, how can you actually win?
00:55:49 When you discover that your strategy isn't working for you, do you simply adjust it or do you start the whole process again?
00:57:50 How can management systems help you with your strategy?
01:05:15 Roger explains how management systems are the hardest and most boring part to work on to ensure your strategy is successful.
01:08:35 According to Roger, when you are a market leader in your sector, you always have to be on the lookout for different types of competitors.
01:09:58 How do you measure strategy?
01:13:51 Roger believes that companies that try to make the world a better place by being good to the rest of humanity are more likely to create value for their shareholders.
01:17:13 What is one thing you would like our listeners to do?
Subscribe to our channel to receive new content as soon as it's released https://www.youtube.com/c/GrowthManifestoPodcast
—-
CONNECTIONS
Roger's website https://rogerlmartin.com/
Roger Martin on LinkedIn https://www.linkedin.com/in/roger-martin-9916911a9/
Roger Martin on Medium https://rogermartin.medium.com/
Playing to Win: How Strategy Really Works https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/1491528796
—-
The Growth Manifesto podcast is brought to you by Webprofits. We interview business leaders, marketers and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.
Host: Alex Cleanthous.
* Podcast: https://www.growthmanifesto.com/podcast/
*Instagram: https://www.instagram.com/webprofits/
* LinkedIn: https://www.linkedin.com/company/web-…
*Facebook: https://www.facebook.com/Webprofits/
*Twitter: https://twitter.com/webprofits
*Agency: https://www.webprofits.io
Please take the opportunity to connect and share this video with your friends and family if you find it useful.
No Comments