If you don't use hashtags, your content will sink into a sea of tweets. On the other hand, if you use too many hashtags, your message will lose its value.
Hashtags are a convenient way to group and categorize tweets, and they help people follow topics that interest them. Anyone searching for a specific topic can immediately find relevant tweets rather than having to scroll through their Twitter feed. Twitter's research found that tweets containing hashtags increased engagement (clicks, retweets, favorites and replies) for individuals and brands.
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