Stop. Launch. HAS. Spotify. Playlists.

Showcasing user-generated playlists on Spotify is really bad for all of you. It's a complete waste of time and money, and it absolutely destroys your momentum on Spotify.

I've looked at more Spotify for Artists accounts than I can count, and I can tell you from experience that the results are never good.

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Timestamp:

0:00 – Introduction
0:19 – Video preview
1:00 p.m. – Context
1:40 – Data Dumps
3:12 – Follower dumps
4:37 – Spotify algorithm affected
6:59 – No lasting fans
7:28 a.m. – No new subscribers
8:06 a.m. – No retargeting
8:45 a.m. – Why is this the case?
9:51 – The reality of the playlist
11:23 a.m. – Spotify editorial playlists
2:26 p.m. – End

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#musicmarketing #spotify #spotifyplaylist

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