![THE ART OF GETTING ATTENTION * MY EXPERIENCE ENGAGING WITH A PR AGENCY](https://ytimg.googleusercontent.com/vi/fM6nXi_gA1A/hqdefault.jpg)
00:00 Introduction
02:24 WHAT IS PR?
03:04 HOW DOES THE PRESS FIND STORIES?
03:56 HOW TO PRESENT STORIES?
05:30 RP DIY
06:03 PAY FOR PROFESSIONAL PR?
06:40 HOW MUCH DOES PROFESSIONAL PR COST?
07:55 WHAT ARE THEY DOING?
10:47 AM DO YOU HAVE A GUARANTEED PRESS?
12:51 ADDITIONAL BENEFITS
1:58 p.m. IS PR ENOUGH?
14:29 Is PR worth it?
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