The next time you reach for that box of Funfetti remember that you're holding a piece of true American innovation (and marketing genius) in your hands.
| Channel | Publish Date | Thumbnail & View Count | Actions |
|---|---|---|---|
 The Vintage Company | 2021-06-18 16:30:08 |  3,417 Views |
A Perfect Cake: A History of Betty Crocker and Her Cake Mixes
Melanie Fincher is a food writer from Birmingham Alabama covering everything from cooking techniques to gadget reviews. She has nearly 7 years of experience writing news and lifestyle content.
Cake mix from a box redefined what we consider “homemade.” Vintage cake mix ads promised big things: old-fashioned homemade flavor with minimal effort from the cook and in the case of some ads a husband soon to follow.
But how did boxed cake mix end up on supermarket shelves everywhere? The story is as much about marketing and psychology as it is about cake.
