![The problem with Spotify and how to fix it](https://ytimg.googleusercontent.com/vi/ibQxkyEK2kk/hqdefault.jpg)
Required readings for this course (lol):
Benn Jordan / "Why Spotify will ultimately fail /" https://www.youtube.com/watch?vgDfNRWsMRsU
Benn Jordan /"Should we hate Spotify?/" https://www.youtube.com/watch?vMXudOLStaXA
Venus Theory /"The playlist or the music/" https://www.youtube.com/watch?vMXudOLStaXA
Find me on Spotify (lol again): https://open.spotify.com/intl-de/artist/7uMc0lZt0i1E0pO2zg7YYn
Support me via bandcamp:
https://xantux.bandcamp.com/
https://atbaronlane.bandcamp.com/
Instagram: @xantux.sf
So basically: yes, Spotify doesn't pay artists fairly – but what could they do differently other than just "pay more"?
I think the problem with the current state of the music industry goes way beyond just per-stream royalties.
My last point is mainly this: music has become a commodity and the way people consume it gives it very little value. So, if music were to have a higher financial value, people would probably have to consume it in a different way. And streaming platforms such as Spotify or Apple Music could use strategies to restore value to music, for example by introducing a level of scarcity in streaming.
00:00 How much should music be worth?
00:36 1: The situation is complex
01:17 2: A very simple answer
01:53 3: The music industry is evolving
02:57 4: A fairer payment algorithm
05:53 5: Spotify pays
06:37 6: Scarcity gives value
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