Tupperware has become such a big part of people’s lives that it’s hard to imagine storing and transporting food without it. In fact the brand has reached the height of fame by becoming synonymous with plastic food containers — regardless of which brand actually made them. This is only fitting since Tupperware isn’t just found in kitchens; it’s also in museums like the Smithsonian. The downside to this (at least from a business perspective) is that the general public sees the brand as interchangeable with its competitors. In fact some people may not even know the Tupperware brand exists.
| Channel | Publish Date | Thumbnail & View Count | Actions |
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 Laura Jane Atelier | 2023-05-14 14:00:25 |  9,847 Views |
Tupperware: The Rise and Fall of a Plastic Empire
This is just one of the many issues facing the Tupperware brand today as it inches toward bankruptcy. If you know its history you might be wondering if this is a permanent downfall or if it will rise again. Since its invention nearly 80 years ago the story of Tupperware—or more accurately the Tupperware brand—has been full of ups and downs. From its inspired invention to the wild popularity of Tupperware parties to its expansion into dozens of countries to its ongoing financial struggles let’s take a look at the highs and lows of Tupperware’s history.
The official date of Tupperware’s invention is generally cited as 1946 the year it first hit the market. However Earl Tupper—the brand’s namesake and inventor—took quite a while to develop his now-iconic product. Prototypes existed as early as the 1930s although the public wouldn’t be introduced to the containers with the burping lid for at least a decade.
Like his fellow 20th-century food industry innovator KFC’s Colonel Harland Sanders Tupper tried a series of jobs before finding the one that would make him famous—and change the world of food storage as we know it. In the 1930s Tupper was working in a plastics factory when he began experimenting with different variations of the substance. Ultimately he created a plastic compound unlike any other.
