Vegan Diet Surpasses Keto as Most Popular Diet in America – Chef's Pencil

Vegan Diet Surpasses Keto as Most Popular Diet in America – Chef's Pencil

HomeCooking Tips, RecipesVegan Diet Surpasses Keto as Most Popular Diet in America – Chef's Pencil

It’s January 2023 and the first month of the year is also the busiest month of the year for diet seekers. So we’ve once again turned to Google Adwords and Google Trends for insights into the latest diet patterns and trends.

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Vegan Diet Surpasses Keto as Most Popular Diet in America

According to Google AdWords data Americans conducted more than 600 million searches on Google for diet-related topics (including searches for supplements and vitamins) last year alone with January being the busiest month of the year.

If you’ve ever thought about starting a new diet at the beginning of the year you’re clearly not alone. Much of the world sees New Year’s Day as a time to make lifestyle changes or commit to new habits and the percentage of Google searches devoted to diet and nutrition on New Year’s Day can be nearly double that of the last week of the previous year.

The general interest in dieting decreases each year until the next New Year's Day arrives.