Video Marketing for Mortgage Brokers

If you are a mortgage broker, you know how important it is to establish a connection with your clients.

After all, they are entrusting you with their greatest asset: their home!

This is why video marketing is so important in the mortgage industry. It’s one of the best ways to not only build a connection with your clients, but also stay connected with them throughout the home buying or selling process.

Here are some key moments where video marketing can really shine:

– Introduction: Whether at an open house or simply introducing yourself before a first meeting, video can help you ensure your clients feel comfortable from the start.

– Status Change: When a client moves into their new home or decides to sell their old home, video is a great way to inform them of any changes they will need to make to the closing.

– Engagement: If your client starts looking at other homes before deciding on one with you, sending them a brief video reminder explaining why they should work with you could be just what they need!

– Explainer Videos: Sometimes, even when we know how something works, we forget it when we don't see it every day, and that's where explainer videos come in handy.

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